Traditionally incorporating
an image into a document has involved inserting some form of
graphic image. This is far from an ideal solution as graphic
images bring with them many problems and limitations. Producing
a high resolution graphic image can produce a file size in excess
of 100KB which subsequently gets embedded into all documents
that utilise that image. This in turn leads to large document
sizes and slow loading, saving and printing times. Additionally
graphic images are easily distorted and often of very poor quality. The solution to all
the above problems is now at hand. Formula Solutions can manufacture
your company logo as a TrueType font utilising the power of
TrueType that is already built in to all versions of Microsoft
Windows and the Apple Macintosh operating systems. Logos become
easy to use, have little effect on file sizes and produce extremely
high quality output. The
advantages of using TrueType Logos Ease of use
Your logo will be manufactured as a TrueType font and
from that time onwards, it is used in exactly the same way
as a standard typeface. It is installed as a TrueType font
and is then accessible to all applications that use TrueType
fonts via the Font menu. Simply
select your logo from the font list and type the characters
associated
with your logo. We can even place multiple logos in one font,
so typing ‘abc’ may select one version and typing ‘defg’ may
select a different version. The logo is displayed on screen
as you type so you can easily see how the finished document
will appear. Click
here for a more detailed look at the usage of a TrueType
logo. Smaller document
sizes
Adding a TrueType logo to your document will increase
the file size by just a small number of bytes. Compare this
with the addition of a bitmap image that can easily increase
the file size by many thousands of bytes and often in excess
of 100KB. Click
here for a more detailed look at file size comparisons. High quality
TrueType fonts are not bitmap images, they are actually
drawn from a mathematically calculated outline which can be
scaled to any size with no loss of quality. Therefore your
logo can be scaled to any size supported by your application
and will produce the highest quality image on your selected
output device. Click
here for a more detailed look at the technology of TrueType
fonts. Work faster
As the use of TrueType logos generates smaller document
sizes, files will obviously load and save quicker. Additionally
as TrueType logos are handled more efficiently by the operating
system your documents will also display and print much faster. Maintain your companies'
image
Portraying a strong, consistent company image is becoming
an important goal for companies of all sizes. By using a TrueType
logo, you can be sure of high quality and just as importantly
a consistent usage of your company logo. A bitmap image can
easily be stretched and altered in most applications, unlike
a TrueType font that maintains its proportions whenever scaled. Where
to go from here The cost of producing
a logo as a TrueType font is based on the complexity of the
logo. For a free quotation, please send us a copy of your required
logo. In the meantime, if you would like to try out the technology,
simply visit the download area to
obtain a copy of our free demo TrueType font. We have compiled a
list of the most frequently asked questions regarding
our TrueType solutions. If, however, you have any additional
questions, please contact the sales team for
further information. |
