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TrueType Logos

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Traditionally incorporating an image into a document has involved inserting some form of graphic image. This is far from an ideal solution as graphic images bring with them many problems and limitations. Producing a high resolution graphic image can produce a file size in excess of 100KB which subsequently gets embedded into all documents that utilise that image. This in turn leads to large document sizes and slow loading, saving and printing times. Additionally graphic images are easily distorted and often of very poor quality.

The solution to all the above problems is now at hand. Formula Solutions can manufacture your company logo as a TrueType font utilising the power of TrueType that is already built in to all versions of Microsoft Windows and the Apple Macintosh operating systems. Logos become easy to use, have little effect on file sizes and produce extremely high quality output.

National Lottery logo Mars logo
Akzo Nobel logo The Scottish Government logo

The advantages of using TrueType Logos

Ease of use
Your logo will be manufactured as a TrueType font and from that time onwards, it is used in exactly the same way as a standard typeface. It is installed as a TrueType font and is then accessible to all applications that use TrueType fonts via the Font menu.

Simply select your logo from the font list and type the characters associated with your logo. We can even place multiple logos in one font, so typing ‘abc’ may select one version and typing ‘defg’ may select a different version. The logo is displayed on screen as you type so you can easily see how the finished document will appear.

Click here for a more detailed look at the usage of a TrueType logo.

Smaller document sizes
Adding a TrueType logo to your document will increase the file size by just a small number of bytes. Compare this with the addition of a bitmap image that can easily increase the file size by many thousands of bytes and often in excess of 100KB.

Click here for a more detailed look at file size comparisons.

High quality
TrueType fonts are not bitmap images, they are actually drawn from a mathematically calculated outline which can be scaled to any size with no loss of quality. Therefore your logo can be scaled to any size supported by your application and will produce the highest quality image on your selected output device.

Click here for a more detailed look at the technology of TrueType fonts.

Work faster
As the use of TrueType logos generates smaller document sizes, files will obviously load and save quicker. Additionally as TrueType logos are handled more efficiently by the operating system your documents will also display and print much faster.

Maintain your companies' image
Portraying a strong, consistent company image is becoming an important goal for companies of all sizes. By using a TrueType logo, you can be sure of high quality and just as importantly a consistent usage of your company logo. A bitmap image can easily be stretched and altered in most applications, unlike a TrueType font that maintains its proportions whenever scaled.

Where to go from here

The cost of producing a logo as a TrueType font is based on the complexity of the logo. For a free quotation, please send us a copy of your required logo. In the meantime, if you would like to try out the technology, simply visit the download area to obtain a copy of our free demo TrueType font.

We have compiled a list of the most frequently asked questions regarding our TrueType solutions. If, however, you have any additional questions, please contact the sales team for further information.